Lord John Morgan has returned to civilized life in England, but finds he has nothing but disdain for that life. Yearning to embrace the simplicity of the American West, and the Sioux tribe he left behind, Morgan returns to the their land only to discover that they've been decimated by ruthless, government-backed fur traders. Led by Horse, they fight to repossess their land.

Celebrity contestants are dropped into the wilderness as hunters and prey, and must fend for themselves as they compete for a cash prize of up to 50,000 euros. Each episode features a thrilling chase in which the roles of predator and prey constantly shift. In the evening at the hunting lodge, they have the opportunity to forge strategic alliances and plan clever maneuvers to secure their place in the next round. Only the strongest and smartest make it to the finale.